图书简介
王琳等编著的《酒店英语》根据目前大学生的实际英语水平和专业需要，从饭店业管理涉及的各个方面出发，以饭店组织管理、餐饮业、住宿业、市场营销管理、财务信息管理、人力资源开发策略、饭店危机管理和饭店发展前景八大模块为主题，共计十六个单元。每个单元包括“阅读”、“模拟写作”和“幽默小故事”三部分。第一部分为“阅读”，包括两篇文章，内容编排结合理论与实际案例。第一篇文章侧重饭店管理知识和前沿管理理论的介绍，适于深度阅读；第二篇文章为相同主题的扩充，适于快速阅读或补充阅读。每篇文章前面安排有热身练习，以激发学生的阅读兴趣和相关知识；后面安排阅读理解练习，以综合巩固学生的饭店管理知识，旨在从理论和实践两方面提供饭店管理专业知识的同时，提高学生的英语阅读和翻译能力。第二部分为“模拟写作”，旨在培养学生参照范例拟写和翻译与饭店业相关的英语应用文的能力；第三部分为“幽默小故事”，旨在营造轻松的学习氛围，培养学生的幽默感。
目录
Module 1 Hotel Management
Unit 1
Part Ⅰ Reading
Text A What is Leadehip?
Text B A Literature Review of Job Competency Modeling
in the Hospitality Industry
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 2
Part Ⅰ Reading
Text A Ethics of the Leadehip
Text B Lodging Industry Growth and its Impact on Hospitality
Education in the U.S.A.
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 2 Room Operatio
Unit 3
Part Ⅰ Reading
Text A The Electrifying Job of the Front Office
Manager
Text B Registration
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 4
Part Ⅰ Reading
Text A Main Hotel Reservation Methods
Text B Case Study: the Power of Information
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 3 Housekeeping, Engineering and Security
Unit 5
Part Ⅰ Reading
Text A Housekeeping, Engineering and Security
Operatio:
An Introduction (I)
Text B Howard Johon
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 6
Part Ⅰ Reading
Text A Housekeeping, Engineering and Security
Operatio:
An Introduction (II)
Text B Hotels as Terrorist Targets
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 4 Food and Beverage Division
Unit 7
Part Ⅰ Reading
Text A Mission and Goals in Food and
Beverage Operation Management
Text B As I See It: Hotel Director of Food and
Beverage
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 8
Part Ⅰ Reading
Text A Strategic Alliances between Hotels and
Restaurants
Text B Bristol and Good Eats Grill
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 5 Marketing Management
Unit 9
Part Ⅰ Reading
Text A Building Market Leadehip: Marketing as Process
Text B Hotel Sales Organization and Operatio
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 10
Part Ⅰ Reading
Text A The Value Concept and Relatiohip Marketing
Text B Alternatives for Creating Value
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 6 Human Resource Management
Unit 11
Part Ⅰ Reading
Text A What is Turnover, and why should we be
concerned?
Text B Building a Family Legacy: The Marriott Story
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 12
Part Ⅰ Reading
Text A Human Capital Intangibles
Text B Hilton Hotels Corporate Profile
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 7 Financial Control and Management
Unit 13
Part Ⅰ Reading
Text A Budgeting and Forecasting:
Current Practice in the Lodging Industry
Text B As I See it: the Hotel Controller
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 14
Part Ⅰ Reading
Text A Control of Cash and Credit
Text B Ethics in Financial Management
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 8 Future of the Hotel Industry
Unit 15
Part Ⅰ Reading
Text A The Emergence of Peonalized Service Spectrums
Text B The Strategic Role of Human Resource
Development
in Organizational Crisis Management
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 16
Part Ⅰ Reading
Text A Analyzing Service Quality in the Hospitality
Industry
Text B Mapping a Path to 2020
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Key to Exercises
Reference
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