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  • ISBN£º9787810538930
  • ³ö°æÈÕÆÚ£º2005-2-1
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Preface
Chapter 1 An Introduction to Practical Writing
¡¡1.1 Practical Writing as a Communication Channel
¡¡1.2 Criteria for Effective Writing
¡¡1.3 Concluding Remarks
¡¡Exercises
Chapter 2 The Writing of English Letter
¡¡2.1 The Structure of an English Letter
¡¡2.2 The Style of an English Letter
¡¡2.3 The Envelope of an English Letter
¡¡2.4 Writing Steps and Tips for an English Letter
¡¡2.5 Kinds of Letter Writing
¡¡2.6 Cormnonly-used Sentences in English Letter-writing
¡¡2.7 Notes
¡¡2.8 Notices
¡¡2.9 Posters
¡¡2.10 Announcements
¡¡Exercises
Chapter 3 Advertising
¡¡3.1 Introduction
¡¡3.2 The Structure of an Advertisement
¡¡3.3 Suggestions on Advertising Writing
¡¡Exercises
Chapter 4 Instruction Manual of Products
¡¡4.1 The Structure of an Instruction Manual
¡¡4.2 Language Features of an Instruction Manual
¡¡4.3 Samples of Instruction Manual
¡¡Exercises
Chapter 5 Commercial English Correspondence
¡¡5.1 The Structure of a Commercial Letter
¡¡5.2 The Layout of a Commercial Letter
¡¡5.3 Introduction to International Business Practice ~
¡¡5.4 Samples for Commercial Letters
¡¡Exercises
Chapter 6 Essay Writing and Abstract Writing
¡¡6.1 Essay Writing
¡¡6.2 Abstract Writing
¡¡Exercises
Chapter 7 Resume Writing
¡¡7.1 Introduction
¡¡7.2 Possible Categories to Include in Your Resume
¡¡7.3 Styles of Resume
¡¡7.4 Suggestions on Resume Writing
¡¡Exercises
Appendix
Bibliography
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