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Unit One Basic Theory of Business Letter Writing
ÉÌÎñÊéÐÅд×÷µÄ»ù±¾ÀíÂÛ
Unit Outline
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Section ¢ñ The Structure and Layout of a Business Letter
ÉÌÎñÊéÐŵĹ¹³É¼°¸ñʽ
¢ñ.The Structure of a Business Letter
ÉÌÎñÊéÐŵĹ¹³É
¢ò.The Layout of a Business Letter
ÉÌÎñÊéÐŵĸñʽ
¢ó.Addressing Envelope
ÐÅ·âµÄд·¨
Section ¢ò The Principles of Business Letter Writing
ÉÌÎñÊéÐŵÄдÐÅÔÔò
Section ¢ó Wording of a Business Letter
ÉÌÎñÊéÐŵĴë´Ç
Section ¢ô Notes and Glossary
´Ê»ã¼°×¢ÊÍ
Section ¢õ Exercises
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Unit Two Establish Business Relations
È·Á¢Ã³Ò×¹Øϵ
Unit Outline
µ¥Ôª¸ÅÒª
Section ¢ñ Specimen Letters
Ðź¯Ê¾Àý
Case 1 A Request to Establish Business Relations
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Case 2 Exporter¡¯s Self-introduction
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Case 3 ImpoSer¡¯S Self-introduction
½ø¿ÚÉ̵Ä×ÔÎÒ½éÉÜ
Case 4 Exposer Writes to ImpoSer
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Case 5 ImpoSer Writes to Exposer
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Section ¢ò Notes Glossary and Useful Expressions
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Section ¢ó Writing Skills
д×÷¼¼ÇÉ
Section ¢ô Model Letters
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Section ¢õ Exercises
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Unit Three Enquiries and Replies
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Unit Outline
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Section ¢ñ Specimen Letters
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