消费新时代(英文版) Shopping in China
- 所属分类:
- 作者:
闫浩 编著,李怀林,W.Y.Kang 译
- 出版社:
五洲传播出版社
- ISBN:9787508509778
- 出版日期:2009-12-1
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原价:
¥52.00元
现价:¥35.90元
图书简介
改革开放二十几年来,中国的经济、社会、人们的生活方式和消费观念都发生了巨大的变化——引导家庭消费的商品从当年“百元级”的自行车、缝纫机、手表到80年代末90年代初“千元级”的彩电、冰箱、洗衣机再到如今“万元级”的高清晰大屏幕数字电视、高档家居用品、汽车和房子,人们的消费意识经历着跳跃式的发展。
本书为英文版。
目录
Popular Consumption Focus
Multifarious Delicious Dishes
Property Purchase Heat
Brand and Beautiful Cars
Information Consumption
Educational Consumption
Leisure Consumption
Enjoying Domestic Service
Holiday Consumption
Fashionable Consumptions
The Fashion of Beauty
Take Care of the Skin
Hairdressing
Man-Made Beauty
Dieting
Crazy for Luxury
Complex of Brand Watch
A Race of Deluxe Cars
The Big Fashion Show
Costly Cosmetics
No Limit to a Young Heart
New Models of Consumption
Increasing POS Terminals and Banking Cards
The Times of "Negative Rich Men"
Leasing Consumption
Multiple Shopping Sites
From Food Market to Convenient Store
Chain Store Business in China
Shopping Mall: Consumption in Entertainment
Online Shopping
Consumers and Consumption Concepts
Impact of Advertisement
Trends Advocated by Vogue Magazines
Brands and "Better Life"
High Consumption Group
The Bridget Jones Economy
The Only-Child Generation - "No Savings Clan"
Silver Consumption
Protecting the Consumer's Rights and Interests