图书简介
本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。
本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。
目录
Unit 1 Management
Part One Warm-up
Part Two Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Quiz Effective Management
Part Three Exercises
Part Four Case Study 1 Bill Gates and Microsoft
Case Study 2 The Expansion of Blue Streak
Part Five Skills-building
Unit 2 Organizational Behavior
Part One Warm-up
Part Two Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-assessment
Part ThFee Exercises
Part Four Case Study 1 Nestl6’S CEO on Managing Change
Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca
Part Five Self-assessment
Unit 3 Marketing Management
Part One Warm-up
Part Two Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Quiz
Part Three Exercises
Part Four Case Study 1 Develop a Marketing Plan
Case Study 2 Marketing Spotlight-GE
Part Five Practical Quiz
Unit 4 Human Resources Management
Part One Warm-up
Part Two Reading 1 Tomorrow’S HR Today
Reading 2 Career Development
Quiz
Part Three Exercises
Part Four Case Study 1 Virtual Teamwork at IBM
Case Study 2 Managers and HR Professionals at Sands Corporation：
Friends or Foes?
Part Five Skills-assessment
Unit 5 Strategic Management
Part One Warm-up
Part Two Reading 1 What is Strategy and Why is it Important
Reading 2 Strategy Formulation：Situation Analysis And Business Strategy
Quiz
Part Three Exercises
Part Four Case Study 1 Basic Concepts of Strategic Management
Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models
Part Five Skills-building
Unit 6 Corporate Culture
Part One Warm-up
Part Two Reading 1 Building a Corporate Culture That Promotes Good
Strategy Execution
Quiz for Culture
Reading 2 The International Business Context-Cultural Views
Toward Management and Managers
Part Three Exercises
Part Four Case Study 1 Southwest Airlines’Team Culture
Case Study 2 Daimler-Chrysler's Diverse Cultures
Part Five Developing Competencies
Unit 7 Business Communication
Part One Warm-up
Part Two Reading、1 Understanding Business Communication
Listening Skills：Self-assessment
Reading 2 Oral Presentation
Self-assessment
Part Three Exercises
Part Four Case Study 1 Facing a Communication Dilemma at Hallmark
Case Study 2 The Key to Giving Speeches
Part Five Quiz
Unit 8 Economic Globalization
Part One Warm-up
Part Two Reading 1 Globality
Reading 2 Globalization：The Debate
Quiz
Part Three Exercises
Part Four Case Study 1 Wal-Mart and International EDI
Case Study 2 Cuhural Effects of Economic Globalization
Part Five Quiz
Unit 9 Managerial Economics
Part One Warm-up
Part Two Reading 1 Managefi Economics
Reading 2 Demand Forecasting
Quiz
Part Three Exercises
Part Four Case Study 1 Maximize Profit of Maximize Market Share?
Case Study 2 Constained Maximization in the Toy Business and
Why Ffisbees are Called Ffisbees．
Part Five Quiz
Unit 10 Ecommerce
Part One Warm-up
Part Two Reading 1 Ecommerce Overview of Electronic Commerce
Reading 2 E-Grocers Check out
Mini-quiz The Basics of Ecommerce
Part Three Exercises
Part Four Case Study 1 Value Chain Management Using Ecommerce
Case Study 2 Starwave
Part Five Terminology Quiz
Keys to Exercises
同类热销图书
| 书名 | 作者 | 出版社 | 价格 | 购买 |
| 商务电子邮件写作大全+英语表达句典 | （韩）景凯.. | 北京语言大学出版.. | ￥58.00￥44.60 |
详情 |
| 新编剑桥商务英语口试必备手册（中高级）（2010年修订版） | 陈小慰 主.. | 经济科学出版社 | ￥49.00￥39.20 |
详情 |
| 步入商界:商务英语初阶(全二册)(配光盘)(清晰光盘版)——.. | （英）约翰.. | 外语教学与研究出.. | ￥61.80￥49.40 |
详情 |
| 7天攻克500强商务英语(GE、福特、谷歌、惠普等外企的商务.. | 金智贤 编.. | 化学工业出版社 | ￥35.00￥26.30 |
详情 |
| 现代商务英语写作（最新版） | 黄玛莉 著 | 世界图书出版公司 | ￥55.00￥41.30 |
详情 |
| 商务英语单词王(最新升级口袋版？ 赠送听说读写多媒体互动.. | 戴卫平，靳.. | 中国宇航出版社 | ￥36.80￥27.70 |
详情 |
| 会计英语（第四版） | 叶建芳，孙.. | 上海财经大学出版.. | ￥42.00￥33.60 |
详情 |
| 成功商务英语写作(第9版)(下)(英文版) | （美）柯林.. | 北京大学出版社 | ￥54.00￥46.10 |
详情 |
| 新编剑桥商务英语口试必备手册（初级）（修订版） | 吴松江 主.. | 经济科学出版社 | ￥45.00￥36.00 |
详情 |
| 新世纪商务英语专业本科系列教材：商务英语综合教程(1)学.. | 许德金 主.. | 上海外语教育出版.. | ￥33.00￥28.00 |
详情 |
| 常用商务英语词典 | 蒋景东 著 | 浙江大学出版社 | ￥59.00￥47.20 |
详情 |
| 新视野商务英语(上)学生用书——全球著名教育集团培生出品.. | （英）Sue .. | 外语教学与研究出.. | ￥28.90￥23.60 |
详情 |
| 英文合同阅读与翻译 | 刘川，王菲.. | 国防工业出版社 | ￥38.00￥30.40 |
详情 |
| 国际工程管理实用英语口语——承包工程在国外 | 张水波，刘.. | 中国建筑工业出版.. | ￥20.00￥16.60 |
详情 |
| 新编剑桥商务英语考试教程(中高级 学生用书)(附MP3)——剑.. | （英）马斯.. | 外语教学与研究出.. | ￥27.00￥21.60 |
详情 |
| 商务英语主题分类词典（含1MP3） | （德）希尔.. | 北京语言大学出版.. | ￥32.80￥26.20 |
详情 |
| 成功商务英语写作(第九版)(上)(英文版) | （美）柯林.. | 北京大学出版社 | ￥42.00￥33.60 |
详情 |
| 商务口译(全国翻译硕士专业学位系列教材)(配MP3) | 赵军峰 主.. | 外语教学与研究出.. | ￥32.90￥26.30 |
详情 |
| 无敌商务英语口语(达人版)(含MP3) | 张菅，潘琪.. | 大连理工大学出版.. | ￥36.80￥29.40 |
详情 |
| 商务英语口语900句 附MP3光盘一张 | 顾乾毅 编.. | 世界图书出版公司 | ￥22.00￥16.50 |
详情 |
| 情境国际商务英语（中高级）：学生用书 | （英）马斯.. | 人民邮电出版社 | ￥49.00￥38.10 |
详情 |
| 朗文商务致胜英文书信——著名教育机构培生出品，深受读者.. | （英）比尔.. | 外语教学与研究出.. | ￥27.90￥22.30 |
详情 |
| 商务英语翻译研究 | 刘白玉，窦.. | 华中师范大学出版.. | ￥25.00￥22.00 |
详情 |
| 商务英语职场王+超级单词10000赠《365天英文会话放口袋》 | （美）朱（.. | ￥79.60￥54.90 |
详情 | |
| 新编剑桥商务英语口语模拟考场（中高级） | 姜钧 著 | 经济科学出版社 | ￥32.00￥25.60 |
详情 |
